Total Available Market from Steve Blank -> « Is this Business model canvas worth executing for the next couple of years!
- Total available market -> How large is the market -> Industry analyst research report + Google
- Users, players, competitors
- Served available market
- Identify your « slice »/ break it down
- Target marget -> Get specific
- Who exactly are you going to sell your product to
- Get out of the building and talk to potential customers, channel partners, competitors
Steve Blank book in French « Le manuel de créateur de Startup »
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