I find that people often misunderstand the “learning versus pitching” metaphor for customer interviews. Yes, your objective in customer interviews is to learn versus sell, but you can’t learn effectively when you’re too vague or open ended either. You have to go into interviews with clear falsifiable hypotheses that may very well be shattered. That’s okay -> http://blog.runningleanhq.com/get-your-customers-to-want-to-pay/

I find that people often misunderstand the “learning versus pitching” metaphor for customer interviews. Yes, your objective in customer interviews is to learn versus sell, but you can’t learn effectively when you’re too vague or open ended either. You have to go into interviews with clear falsifiable hypotheses that may very well be shattered. That’s okay -> http://blog.runningleanhq.com/get-your-customers-to-want-to-pay/