Going to Market -> Optimize your channels and then go & get press and Launch!
- Channel testing (Optimisation)
- A/B Testing
- Optimization conversion rate (Message + Price)
- Press
- Relationships (Bloggers, etc)
- Do all the work for them ( Article/ Build Press kit)
- Infographics
- Bio
- Screenshots of the products
- Why you’re building it, Founders, motivations
- Send press kit -> Info under embargo till you authorize it!
- Get the Reporters contact details
- Extract articles on Google news/ API on topic
- Get the contacts -> Use of Mechanical turk to extract Reporter email address details from reporters who’d written the articles
- Launch !
Source : NEXT Brasil from http://customerdevlabs.com/ (Lean Startup Experiments)