- What’s the hardest part about [problem context] ?
- Can you tell me about the last time that happened?
- Why was that hard?
- What, if anything, have you done to solve that problem?
- What don’t you love about the solutions you’ve tried?
From : http://customerdevlabs.com/2013/11/05/how-i-interview-customers/
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More generally speaking some excellent videos for Startups on « Google / tools for entrepreneurs«