Steve Blank: Why You Must Test Your Hypotheses

Steve Blank introduction to his customer development process & Why You Must Test Your Hypotheses!

  • Break down your vision into a Business Model canvas and get out of the building in a formal way using the customer development methodology to test all your hypothesis.
  • When wrong then iterate (minor changes) or pivot (change of one or more of the BM components) until you converge on a repeatable, scalable business model

Why You Must Test Your Hypotheses

Hypothesis testing