Steve Blank introduction to his customer development process & Why You Must Test Your Hypotheses!
- Break down your vision into a Business Model canvas and get out of the building in a formal way using the customer development methodology to test all your hypothesis.
- When wrong then iterate (minor changes) or pivot (change of one or more of the BM components) until you converge on a repeatable, scalable business model
Why You Must Test Your Hypotheses
Hypothesis testing