The Achilles Heel of Customer Development

Before you can pitch the “right” solution, you have to understand the “right” customer problem.

In Ash Maurya #RunningLean workshop in Paris last month Ash put the emphasis on the learning rather than pitching at the earlier stage of Customer Discovery which he describes here

• Build a frame around learning, not pitching
• Create a script
• Start with people you know
• Take someone along with you
• Record your learning